From the company's webpage (www.unitedvirtualities.com):
whatÂ´s a shoshkele?
Expression Enabling, Intelligent Branding!
Our first Expression Enabling â„˘ technology is the new medium creation, Shoshkeleâ„˘.
As the Internet becomes ubiquitous, Shoshkeleâ„˘ will revolutionize the industry according to the principles of successful marketing and brand building, reaching the right target, at the right time with the right message.
They are a technology that allows Internet advertising to support brand essence as well as productivity. We call this Intelligent Brandingâ„˘.
Shoshkeles are browser driven, platform agnostic, sound enabled, free moving forms that marry total creative license to a whole new level of effectiveness. This technology does not require plug-ins, and there is no discernable download for users.
Now that you've read through all the corporate bullshit
, I'll tell you what these evil
pieces of web technology
actually do. The real definition of a shoshkele is an advertisement which does not live inside a little box
at the top of a webpage. Shoshkeles can be animations
which can display anywhere within the browser's window. So basically, you have the same obtrusion
of television ads
combined with the annoyance
of a web advertisement. A good example is the one currently (07/19/01) running on Fileplanet
) which displays the shadows of dinosaurs
flying across the entirety of the webpage and then swooping into an equally annoying icon-type ad for Jurassic Park 3
which follows you as you scroll down the page. All in all, one of the most annoying and effective advertising technologies to date.