(thing) by Tannor Tue Oct 17 2000 at 14:58:09
Return on investment:

Mathematically:

ROI = (profit) / (capital costs)

Use of ROI: ROI is usually the factor that is most important in determining which business venture will be pursued, especially if there is a choice between a few. The "venture" with the highest ROI percentage is usually the best choice.
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