An incredibly bizarre concept
but one that seems to be universal
life of every Brit
I know. I'm not quite sure how the pink custard
first managed to get a grip in the minds of the nation's
planners, but once there it spread like wildfire
Nothing more complex than ordinary Bird's powdered custard with the
addition of pink food colouring, pink custard used to make an
appearance on the dinner tables at my primary school at least once a
fortnight and possibly more frequently than that.
Not content with good old-fashioned subtlety the cooks used to put in
enough colouring to ensure that the custard glowed with a stunning
lurid pink colour.
Even as a pre-teen I
could tell that something was wrong: food should not be luminous. The
taste was normal, the texture was fine, the aroma delicious. But I
never quite managed to persuade myself that eating pink custard was a
sensible thing to do.