At least in the public relations
industry, you'd be surprised in how prevalent snail mail
remains. Most reporter
s still prefer to receive press release
s via snail mail. The reason being that it's extremely annoying to them to be besieged by unsolicited
press releases via e-mail. Even more annoying to the media is to have their fax machine flooded, as this often blocks important faxes from coming through.
In fact, a while back, the Orlando Sentinel threatened to fine public relations firms for sending long unsoliticed press releases via fax (I believe the fine was $2 per page; not positive).
With the rise of e-mail, many people think trying to send information electronically is the way to go, and for immediate urgent releases it might be. However, for less timely information, a well-constructed press kit, mailed first class is still often the way to go.