Supermarket chain that is dirt cheap and is more like a warehouse than anything else! Usually situated in and around areas of economic deprivation.

Variety and choice of food is slight the options of healthy or organic stuff is nil. White bread, frozen foods and cheap alcohol are in abundance. Eddie Izzard said how when one goes to a supermarket you walk into the fresh vegetables and fruit section. Thus your brain reactes and one thinks ah this shop is fresh and lovely.

In netto, you walk past a turnstile into the toilet cleaning section.

The television advert consisted of a woman dressed as a viking going through the melodramatic motions of shopping whilst 'shoppers' got their great bargains in the background.

These shoppers did not notice or laugh at this size 8 model viking and since the logo for the company is a dog and a basket it seemed strange almost bizzare.

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