An important consideration for food producers, recipe developers, and consumers alike. If food has an unfamiliar, unexpected, or unpleasant mouth feel, people will avoid that food, even if it tastes good. The interest in low fat foods has been particularly difficult for commercial food producers, because fat is an important consideration in mouth feel. Fat coats the inside of the mouth in a way that fat free products do not, forcing producers to test their products extensively to make sure that people are satisfied with the mouth feel of their Vanilla Reduced Fat Ice Cream Cone or baked tortilla chips.

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