The Gold Cross sounds like the analog for the Red Cross in the world of Steve Jackson's Car Wars universe, though it operates more like an analog of Blue Cross/Blue Shield.
The life of an auto-vigilante is a dangerous one, and even the best sometime catch unintended autocannon shells. That's where Gold Cross protection comes in handy. The universally recognized Gold Cross med-evac units will race to the scene of your unauthorized demise, and put your brain on ice. They'll zip you back to the local Gold Cross rejuvenation center, where they'll transfer your consciousness to one of the pre-grown clones that all policy holders have in storage.
In the dangerous world of Car Wars, the preponderance of high-power/high-energy/high-messiness weapons makes preventative healthcare and emergency medicine pretty worthless. Lucky for the auto-vigilante, cloning technology saves the day.