Eidos Interactive formed as a series of corporate mergers in the gaming industry around the mid-90's. It used to be very small, but has since through investment become the large and very well-known publisher of electronic entertainment products that we are all aware of. Acquisitions that made Eidos what it is now includes The Domark Group (famous in the 80's) and Big Red Software (they made Big Red Racing, an awesome racing game that I still play now).

They broke into the high-profile gaming scene with Tomb Raider, a brilliantly marketed product that exploited teen sexual angst and the sex sells motto to the fullest. At that time, it was an impressive piece of software, unfortunately, it is now very outdated. Lara Croft became Eidos' emblem and a symbol for the gaming industry. Giant posters of the busty Lara Croft are a thing to see, especially around E3.

Despite what people say about Eidos, they did come up with some pretty decent games. Commandos was marvelous, and I expect its sequel to be just as good. Urban Chaos wasn't bad, and so was Revenant. Ion Storm is not just Romero and the trashy Daikatana, I look forward to seeing Anachronox and Deus Ex. Hitman, coming out in Christmas, also looks to be very promising.

Eidos has the bucks to do the marketing, and hence they'll be around for a long time. Electronic Arts made a fatal mistake with Ultima 9, I hope they recover. I love their FIFA and NHL series, and Uberfetus and I will no doubt spend hours on NHL 2001 when it comes out.

Uberfetus: The Grill Guy fucking rocks! I don't expect anyone to know what I mean by "The Grill Guy". If I have time, I might node about it someday. =P

The ancient Greek word eidos designates the (superficial and perceptible) appearance of an object. Plato wangled it, however, to denote the abstract and universal intrinsic essence and qualities of an object, elsewhere described as "the permanent reality that makes a thing what it is, in contrast to the particulars that are finite and subject to change." This redefinition is the origin of our modern word "idea," but in contemporary translation is usually equated with the english word form, a far cry from its original definition which seems to very easily synch with its opposing-in-translation concept image.

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