Derived from "bubble, bubbly" + "delicious."

Bubblicious is also a brand of chewing gum manufactured by Pfizer. It is the Official Gum of Little League Baseball in the United States. Bubblicious is available in assorted artificial flavors: Blue Blowout®, Bubble Gum, Gonzo Grape™ , Island Squeeze™, Paradise Punch™, Radical Red®, Savage Sour Apple™, Strawberry Splash™, Twisted Tornado®, Watermelon Wave®. Although the brand has trademarked the phrase "The Ultimate Bubble with the Ultimate Flavor," preliminary research suggests that while its flavor may last longer than its competitors (Hollis, 1994; Allyson & Sarah, 2001), bubble size suffers compared to other brands (Molly, 2001; LeAnn, Philip & Margie; Sorian & Dizon, 2001).

Sources:
Allyson & Sarah, "The Experiment," Bubblemania, Athena Consolidated School, 22 May 2001, <http://www.edu.pe.ca/athena/bubblegum/experiment.htm> (19 February 2002)
Ian Hollis, "Bubble Gum Test," The National Student Research Center, E-Journal of Student Research: Consumerism, Volume 2, Number 2, March, 1994, <http://youth.net/nsrc/consumer/consumerism.003.html>
Molly, "Bubbles, and Bubbles Galore," Peakview Science Fair, 21 November 2001, <http://peakview.ccsd.k12.co.us/clc/science/molly.htm> (19 February 2002)
LeAnn, Philip & Margie, "What bubble gum blows the biggest bubble?" KanCRN Exhibition Hall, <http://kancrn.org/publish/view2.cfm?idlink=372> (19 February 2002)
Pfizer Consumer Group, "Bubblicious," Pfizer Gum, Candy, and Mints Web Site, 2001, <http://www.gum-mints.com/conaffairs/bubblicious.shtml> (19 February 2002)
Jennifer Soriano and Reichel Dizon, "Bubble Gum Science Project," San Francisco Unified School District, 6 June 1997, <http://spidey.sfusd.k12.ca.us/schwww/sch773/review/gumproject.html> (19 February 2002)

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