It may be the only glimmer of proof that capitalism does care about people. In the cut throat competition for market share in the world of fast food, the bottomless soda was born. What could be more enticing than being able to drink as much soda as is humanly possible for a small price? Since the actual cost of the soda is something like a couple cents a gallon, there is still endless profit.

Abusing your bottomless soda.