A movement in the 70s to dispel the notion that black people’s natural features and hair was “ugly.” The movement asked that men and women stop straightening their hair attempting to lighten their skin and other measures that had become common practice to “look more white” Even now the movement has not fully taken hold many black women spend 6-10 hours a week in a struggle to keep their hair from looking nappy or kinky. Natural hair styles are still considered somewhat rebellious or unkempt and many books on interviewing continue to advise against them.