a fabulous yet sometimes mellow album by The Tubes

Also a concept whereby you create an idea, promote it as already being a big success, then produce the product/service and it instantly becomes a financial success only because you promoted it as such.

Companies like Tommy Hilfiger have used this concept quite successfully.

It almost worked beautifully for George W. Bush in the primaries for the 2000 U.S. Presidential Election. He amassed so much money to spend on the election that the press treated his nomination for the Republican Party as a given, a foregone conclusion, an inevitability. As a result, many Republican voters voted for Bush... just because they think he will win. And they want their vote to count.

Of course, this didn't stop an election push from John McCain - part of said push coming as a backlash against Dubya's supposed electoral infallibility. And Bush ended up winning the Republican nomination for the White House after a fierce battle for South Carolina, where the Bush underlings ran a massive smear campaign on McCain (all seperate from Bush himself, of course, to keep his 'unity' rhetoric intact).

Skip ahead to the Florida showdown - the fight for the 25 electors there that would decide the Presidency. Part of Bush's strategy there was, again, to project the air of inevitability - no, no, a recount won't matter, the vote has been certified twice, Dubya's the winner of the election, no foolin'. I'm noding this addendum in December of 2000, so it's still way too soon to say if this strategy worked as was planned, or if even any part of the massive PR battle that went over the airwaves daily made a lick of difference (and I shouldn't be the one to say, since I'm biased against Bush).

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