Findings:

• Consumers: don't buy into the hype
• unsigned band
• unsigned
• The Hype Machine
• This is just false data and marketing hype
• Hype: The Time Quest
• Hype Energy
• marketing hype
• HYPE NYC
• hype (user)
• The dot-com fallout: Was hype to blame?
• Hype Williams
• Hypes (user)
• DJ Hype
• Hype!
• millennium hype
• Gutter hype
• hype

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