Or "Kirwood", "Kurwood", "Kurward"... From the "Missouri
Mish Mash" story arc of The Bullwinkle Show
in the mid-60s
; there was also an episode of The Wild Wild West
that used it as a jump-off point. Pun
ned after television
personality Durward Kirby (often spelled "Derwood" or "Durwood", which was also Endora's deliberately-wrong name for Darrin on Bewitched
), whose actual talents, beyond sidekickhood (with both Garry Moore and Allen Funt
), were unclear.
The derby turned its wearer into the smartest man in the world, so therefore it was coveted by Boris Badenov, who had plans to use that newfound smartitude for evil.