an expression some of us use not only to indicate texture or fullness in food or artsy crap (as in "that chocolate cake is rich!", or "look at those rich red hues") but also in response to a comment or action we find either completely right on, loaded, or full of shit.
ie:
Dan- gee, that eloquently competitive shit you were talkin to Shawn really made him angry.
me- 'eloquently competitive', huh? That's rich.

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