Tastes great, less filling

created by pingouin
(thing) by pingouin (4.5 y) (print)   (I like it!) Sat Nov 13 1999 at 10:28:35
An advertising catchphrase from the early days of Miller Lite beer. The motif for most of the commercials: competing sports figures - all retired, since US regulations prohibit active professional athletes from endorsing alcoholic beverages - would argue over which of the two attributes best befit this "great" beer. The current campaign ("Tastes smooth...") is a variation on this, but it relies on cheesecake and celebrities still at the glamour end of their 15 minutes of fame.
Y'know, if you log in, you can write something here, or contact authors directly on the site. Create a New User if you don't already have an account.