I remember the controversial "boxing man" Tango
TV advert. This one was pulled after a few weeks screening in 1996 in
fear of offending
our European Partners
The spot opened innocently enough with a Tango complaints manager reading out a letter from a French exchange
only as "Sebastian". The gist of the letter was that Sebastian had always enjoyed Tango drinks, and was pleased to see
there was a new flavour, namely Blackcurrent. He went on to explain how, when he finally tried some, he found it
slightly disappointing. It just wasn't as good as the other flavours. The manager starts talking to camera. He says
words to the effect that a lot of people had worked very hard to get the flavour of new tango perfect. That lots of
other people liked it, and why couldn't you, after all a visitor to our country, just accept that. He continued in this
vein as he left his office and strode off confidently across a field, with a few people tagging a long.
At this point, the music, a thumping dance beat, swells and the manager starts to get undressed. More people run to
his side from over the rolling hills. The manager is continuing to opine about Sebastian. I seem to remember phrases
like "you come over here" and "is this how you repay our kindness?" being shouted. He is now wearing nothing but
boxer shorts and still marching forth with great purpose. One of our hero's supporters (who now number several
hundreds) produces a pair of boxing gloves and one of those silky boxers gowns, which the manager puts on.
The camera pans out quite far to show that the crowd is approaching the edge of the White Cliffs of Dover whereupon
waits a boxing ring. The manager climbs in and shouts at France, "Come on Sebastian, lets see what you're made
ON SEBASTIAN! COME ON! Come on then France! Europe! The world! We'll take you all on! I drink
Blackcurrant Tango. Come and get me!". At this point, 3
jump-jets pop up from over the horizon, pointing south and hover menacingly over the ring....
Here the advert ends abruptly.
I noded the above from memory. The full text of the Rant is available at