Taco Bell's new mascot used to sell more tacos to the masses.

Famous lines include:
"Yo quiero Taco Bell"
"Viva gorditas!"
"Drop the chalupa!"

You either love him or you hate him.

A group of Mexicans recently sued Taco Bell for creating a bad sterotype of hispanics.
I'm not sure how the case turned out.

The famous chihuahua is a female dog called "Gidget." A male dog is sometimes used in the filming of the Taco Bell commercials.

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