Super Blue Stuff is a topical pain relief product manufactured by the Blue Stuff Corporation, and marketed exclusively via infomercial and the web. It contains aloe vera, unspecified "herbal concentrates," and methylsulfonylmethane (a dietary supplement that has been determined, by reputable medical professionals, to have little to no beneficial properties, and certainly not by applying it to your skin). These ingredients are compounded in a base of emu oil, which supposedly "unlocks" the full healing properties of the goop. The Blue Stuff web site also sells allegedly nutritious emu jerky.
Neither the infomercial nor the web site ever really explain exactly why Super Blue Stuff is so blue (it resembles very malleable blue play dough), but imply that whatever it is makes Super Blue Stuff pretty damned special. The advertisements are chock-full of unpaid testimonials from consumers, who claim that Super Blue Stuff has cured everything from arthritis pain to facial paralysis after a stroke. Ahh, the power of placebo.
Under normal circumstances, Super Blue Stuff would be relegated to the realm of ineffective panaceas marketed by quacks. Indeed, while Super Blue Stuff meets all of the preceding criteria, it is remarkable for the sole reason that the creator, Jack McClung, is inadvertently hilarious. He's a wizened old man who appears to be pushing 90, and he forever cements his place as the granddaddy of all quacks when he utters the following disclaimer in the infomercial: "I'm not a doctor, and I never claimed to be a doctor. When people ask me where I got my degree, I tell them, 'from milking cows and the Good Lord.'"
Sources:
http://www.quackwatch.com/01QuackeryRelatedTopics/DSH/msm.html
http://www.bluestuff.com