Shin-Ra Incorporated, or Shin-Ra Electric Power Company. The Evil Corporation in Final Fantasy VII. In the begining of the game, they are your major enemy, and the group whom which AVALANCHE is trying to destroy.
新羅 in kanji. Shinra is also the Japanese transliteration of the ancient Korean kingdom Silla. The signs in the background scenery of Final Fantasy VII use the same kanji to spell the evil corporation's name, so there might be a relationship between Shinra and Silla that Square doesn't want to elaborate upon.
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