Improvised mix'n'match belief systems that replace religion in one's life. One ingredient: sports - "fan", after all, is short for fanatic. Other types of fan will fill life with the iconography of pop culture gods. For some, an ism's in the mix: capitalism is a particularly popular choice these days, and atheism, an old standby - both these isms revel in "freedom", another religion, one that enshrines the Orwellian "2 + 2 = 5" and builds its moral math around it.