ok.
If you thought that Let the craving end.™ was bad... hold on to your underwear... walking by the same McDonald's, I saw an ad bearing this slogan.

I do recognize that advertising these days is a bit more clever, often with a "hip" appeal, and the celebrity endorsements of the 80s have died down, but this was just a bit too direct. Depicted was a Big Mac combo, looking as greasy and alluring and in need of some attention as ever. This burger, fries and soft drink holy trinity were floating in a bright red field that made me salivate ravenously just looking at it.

It's not a meal, hell, it's not even an option these days it seems.

McDonald's food is borg.
Borg is good.
Wear Gap.
Eat McDonald's.
Submit.
Consume.
Standardize. Assimilate.



will the next one be "Face it, you're owned.™"?

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