I've always wondered how one gets to be one of these. You know them; they're the guys who will always have a job in this land of litigation
. At the end of the radio or TV commercial
, they recite the fine print
, so fast that you have to record it and slow it down to understand what they're saying; it's there for legal liability reasons, but that doesn't mean it has to be intelligible
. The advertiser is paying by the second, so there is a fiscal motivation to find the quickest talker available, yet make sure that they can clearly enunciate
so as to satisfy whatever legal challenge to the disclaimer
(s) might crop up.
Of course, it's possible that these seasoned professional will one day be (if they haven't already been) supplanted by simple computer manipulationof the audio track.
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