Gimmick first employed in the
final fight in the
fortress of solitude between
Superman and and the three
Kryptonian supervillians. The villians, shockingly enough, were the only ones doing it
proper.
Superman actually
cheated and used the fortress to his advantage to
cast illusions of himself.
So he managed to phase behind General Zod and started choking him. And then the other two villians, Ursa and Non, had to jump into the picture and threaten to tear Lois Lane apart by the arms.
So Superman relents...and from this point the old rewired fortress of solitude trick is fully afoot.
This gimmick is also employed (and unfortunately more famous) in the horribly raped by Funimation but kinda-decent-when-it's-subbed anime series Dragonball Z. Especially during the Frieza saga. In fact they kinda go to a new level of overkill when it come to phasing in this show.