The Object of Rotary is to encourage and foster the
ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
FIRST.
The development of acquaintance as an
opportunity for service;
SECOND.
High
ethical standards in business and
professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to
serve society;
THIRD.
The application of the
ideal of service in each Rotarian's personal, business and community life;
FOURTH.
The advancement of international understanding, goodwill, and
peace through a world fellowship of business and professional persons united in the ideal of service.