Milka chocolate bars were at first only the Milka "Lila Pause", a standard chocolate bar with the crunchie biscuit. Later on also with raisins. For writing this node I checked their website (http://www.milka.de , only a german version), and they appear to have new chocolate varieties: marmor, ice, yoghurt, almond, Apfelstrudel and marzipan (pictures at http://www.milka.de/lilaland/index.html click Alpenmilch&Co).

However, they are most famous (in Europe at least) because of the lila/purple wrapper with a lot of marketing with purple cows in the Alps. It is even that sad, that Kindergarten kids in the big cities were drawing purple cows because they hadn't seen any cow IRL.

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