Mac Tonight was the first McDonald
's promotional character that was supposed to appeal solely to adults which, of course, is why the character was immediately turned into a Happy Meal
toy in 1988 when the marketing campaign failed to overwhelm adults. With his dark sunglasses
, red bow tie
, black tuxedo
, smooth jazz
stylings, and freakish blue crescent moon
head, Mac Tonight scared most children, proving that the man in the moon
didn't quite fit into anyone's target demographic
. The character was retired to where ever old McDonald
's characters go when they're deemed unprofitable. Chances are Mac Tonight is sharing a room with Mayor McCheese
The Happy Meal series in 1988 consisted of the following 3" plastic Mac varations...
Collectors seem to value the toys around $6 each.