Limca is a lemon-lime carbonated soft drink produced and marketed in India. Originally invented and marketed by India's Parle Agro conglomerate in 1971, the drink was purchased by the Coca-Cola corporation in 1992, and remains India's most popular lemon-lime soda.
The name "Limca" was originally intended to be pronounced "lim-sa," but this pronunciation did not take and the hard "c" is invariably used instead.
Since the first edition in 1990, Limca has published the Limca Book of World Records, an Indian counterpart to the Guinness Book of World Records.