In the most blatent attempt at product-crossover I've ever seen (yes, possibly even worse than the 007Up
campaign), the UK/Ireland drink Lucozade
is to be 'temporarily rebrand
ed' as Larazade
, to coincide with the release of the Tomb Raider
movie in the UK.
Lara has already been in Lucozade commericals here for the past few months, and I'm sure that this was the natural conclusion. Apparently the name change will last several months, and is the first alteration to the Lucozade brand name in more than 70 years.