bubblegum pop

Jerry Kasanetz and Jeff Katz. Mainly with Buddah Records, they came up with an assembly line way to create hits for the young. The 1910 Fruitgum Company ("1, 2, 3 Red Light" was on early Talking Heads set-lists), The Archies, a host of "others" - one pool of musicians; at the craze's height, they went on tour. Don Kirshner tried this approach - earlier and better - with The Monkees and related items.

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