Japanese Merchants -- A brief survey of commerce from the Heian era to the Twentieth Century

The history of Japan has involved the rise and fall of many strata in society. The emperor's decline into impotence and ressurection as a figurehead is fascinating, as is the rise of the Seiitai-shogun from obscure military post to dominating political regime. But given Japan's current position as an economic superpower, perhaps none of these ancient orders are as ultimately sucessful or as important to Japan as the merchant class.

Borne of political restructuring in the late Heian period and unintentionally given significant economic power through the Tokugawa, the merchants of Japan were arguably her greatest resource through the difficult period when Japan's doors were forced open at the beginning of the Meiji restoration. How, then, did the merchants rise from nonrecognition in the feudal order to eventually embody Japan's place in the world? How indeed. It is this eventuality that we will investigate here, tracing the history of commerce in Japan from the earliest period until the modern times.

It makes sense to say that there was probably not much in the way of merchant activity going on in Japan's prehistoric days. Towering economic presence though they are now, they started out the same way the rest of human society did. Even when the various Uji clans managed to find some kind of unity and relations began with China, there was probably little in the way of a merchant occupation as such; the leaders of the clans and their advisors would have been the ones to conduct any sort of commerce. It seems likely that at this point, getting enough food would still have been the concern of the majority of citizens, in the beginning of the the Nara period.

With the rapid adoption of Chinese systems in the Nara and early Heian, though, Japan moved from a fairly primitive agrarian state into what was likely the most modern system in the world at the time. The imperial court (using, of course, the Chinese court as an example) was set up first an Nara, then moved to larger quarters at Heian. A system of more formal government and taxation was set in place, and land was parceled out. The complex nature of the land allotment certainly played a part in bringing the Heian era to an end; it was easy to take advantage of the complexities and avoid paying taxes. Hence the imperial court steadily lost money.

While it lost financially, the Heian court set the precedent for centuries of artistic acheivement. We can see from the Tale of Genji that it was the Heian aristocracy that would be the most-remembered group of this time; indeed, it was the last time the imperial court as an institution would hold much power and influence. Perhaps what doomed it was its choice to pursue its elusive aesthetic ideals rather than economic gain. Much later, in the Tokugawa era, the merchants would find that with economic gain came the ability to direct Japan's artistic endeavors. How different would history be if Genji had been a shrewd trader-nobleman instead of the sensitive aristocrat he was?

Conjecture notwithstanding, the power of the Heian court eventually waned beyond recovery, and Japan entered a 700-year-long era of rule by the warriors, with Yoritomo setting up the first bakufu. Trade with China, which had been fairly steady through the end of the Heian period, showed a significant increase right before the beginning of the Kamakura period. Throughout this age, commerce increased, both in the form of foreign trade with China and Korea, and internal economic growth. Piracy was the bastard child of the two, and became quite commonplace among the more daring traders. Since Japan's interest in foreign nations at the end of the Kamakura was purely trade-related, and not cultural, the traders had no qualms in taking by force what they failed to get by more legitimate means. This is also when barter began to fall out of favor as the preferred vehicle for conducting business, victim to copper coins from China. Trading guilds and independant wholesale merchants became more common, allying themselves with clans in order to travel more easily through the politically fragmented countryside. This was to become the norm for commerce until Japan's reunification under the Tokugawa bakufu.

When Tokugawa Ieyasu consolidated power in 1600, the changes his regime brought to the Japanese society affected all levels of the citizenry, and the merchants were no exception. Unification made travel considerably easier and less dangerous; although taking to the road was still risky, one did not have rely on tenuous agreements with daimyo for safe passage through the land anymore. That in and of itself was a boon to commerce, but it was compounded by the fate of the daimyo that Ieyasu defeated. As many of these daimyo's retainers lost their status as samurai, they turned to other occupations. Loath as many of them must have been to set aside their daisho, the merchant class got a sizable boost in population from the retired samurai.

Under the Tokugawa bakufu, the merchants flourished. Improved agriculture techniques and the rigidly enforced peace meant business was good for those conducting it. While foreign trade had, thanks to the paranoid Tokugawa, become quite infrequent with either the Chinese or the relatively new-to-Asia Europeans, Japan's domestic economy was booming.

It is useful to think of the influence of the \textit{chonin} merchants in the Tokugawa era as inversely proportional to that of the samurai; the former steadily increased while the latter declined. The question is then, of course, which is the independant variable?

One would think that the businessmen of Japan, being theoretically lowest on the social hierarchy, would be handicapped by their low place in the cosmic order. This was not so, however; as Japan became more and more urbanized, samurai became more and more accustomed to the pleasures of city life. These pleasures did not come cheaply, however. The samurai received their stipends in rice--far more than they could use to feed them and their families, so to finance their expensive urban lives, they became increasingly indebted to merchant moneychangers and lenders. The urban merchants became very wealthy, and the samurai were increasingly poor. Strangely, the bakufu didn't levy any taxes on trade, which probably would have helped the samurai out of their financial hole. Other, more obtuse schemes were tried at various points; they involved fees on various monopolies or the cancellation of debts incurred by samurai, but these initiatives were too narrow in scope to stem the economic growth of the chonin. It appears that the party responsible for the explosion of merchant wealth was the bakufu and its samurai, rather than the merchants themselves. By requiring daimyo to spend significant amounts of time in Edo, the bakufu created the urban culture] so conducive to spending money, which the merchants would gladly take. So it was that the urban commoners became the financiers of a bawdy culture that would become the Tokugawa era's main addition to Japan's cultural heritage. The spectacle that is Tokugawa-era theater, including Kabuki and Bunraku, were part of the entertainment that the samurai enjoyed so. The playwright Chikamatsu, the novelist Saikaku, the Kabuki acting schools that endure to this day---we would have none of these today were it not for the urbanization that characterized the Tokugawa era, and was made so pervasive thanks to the merchants.

The merchant class may have been ostensibly the lowest group on the social hierarchy, that did not preclude a certain amount of leakage between social strata, particularly in the middle to late Tokugawa era. Although samurai still adhered in theory to the code of bushido, in practice they often deviated from its spirit, if not its letter. We can see from the life of Katsu Kokichi that many government men, particularly the low-ranking ones whose stipends were very small, were not above making money any way they could. If Kokichi is at all representative of the many thousands of samurai at his level, they lied, stole, extorted, and otherwise obtained as much money, ill-gotten though it may have been, as they could.

This is not to say that most commerce was as illegal, or at least as unsavory, as many of Kokichi's exploits. Rather, some of the larger, more successful and established merchant houses wrote their own codes of business and conduct. They exhorted future generations of their houses to work diligently and be frugal, to avoid excess and waste, and to cooperate with the government. These codes are telling for many reasons. First, they show a high level of education among the larger merchants, that they could begin to set down such teachings. Second, they warn against risky enterprises and aggressive expansion. The highest priority was to preserve the business for one's descendents--one life is worth little, but the house will endure forever. Third, because they espouse cooperation with the government, it is clear that they wanted no trouble with the higher classes, poorer though those classes may have been at times. Indeed, the cultural influence of the samurai is clear; the resemblance of these house rules to the older code of bushido is not coincidence. These rules, whether the were meant to be followed to the letter, or only used to keep up a good appearance for customers, help the merchant class take full advantage of their social circumstances, and, in some cases, withstand the test of time.

A few legitimate businesses that were started in the Tokugawa period continue, it one form or another, through the present day. The Minaguchi-ya in ``Japanese Inn'' is one example of such an establishment. Obviously, as we move forward through history, the chances of a business lasting through to present day increase. Considering, though, the radical political and social changes that Japan underwent in the nineteenth and twentieth centuries, weathering the various upheaveals was no small feat.

The Meiji restoration is an event difficult to classify, but this much is certain: it was a consequence of Japan's foreign relations being forcibly reopened, and Japan being thrust onto the world stage without so much as a by-your-leave. Coping with the consequences of sudden participation in the world market was too much for many Tokugawa-era businesses\footnote{Reischauer, p. 110} so most sucessful businesses in the Meiji, at least on a large scale, were new to the Meiji period. It seems logical to assume that the opening of Japan to foreign trade, and hence foreign competition, would've struck a fatal blow to many small-scale businesses. The wide technology gap between Japan and the west would be expensive to close, and although the government eventually accompished just that, the relatively small-scale merchants that flourished during the Tokugawa were now being absorbed by a new kind of business organization: the Zaibatsu.

The Zaibatsu were the solution that arose to close the industrial gap between Japan and the western world. Mitsui, one of these huge combines, was notably anomalous--it was formed during the reign of Tokugawa's bakufu, but survived the changes brought about during the Meiji restoration to become one of great financial empires of Japan. It and a few other combines--names like Mitsubishi, Sumitomo, and Yasuda--built enterprises encompassing an amazing breadth of interest. This was in marked contrast to the conservative merchant houses of the Tokugawa era, so it's not hard to see why few of them survived the change. Centered around banks bearing their names, the zaibatsu profited immensely from the cheap labor that was becoming rapidly available in Japan due to the new wave of population growth\footnote{Reischauer, p. 133}. Through the beginning of the 20th century the zaibatsu grew enormously, both facilitating and taking advantage of Japan's rapid modernization. World War I proved to be a tremendous economic stimulus to the Japanese economy, and growth continued briskly all the way through to the 1920s. At this point, life became much harder for the Japanese businessman.

The effects the rise of militarism in the late 20s and 30s are outside the scope of this paper. It will suffice to say that while the zaibatsu nearly singlehandedly made Japan's war effort possible, the nation's ultimate defeat and subsequent occupation forced a complete restructuring of its economic system. The zaibatsu were dissolved, and while companies bearing their names continue to this day, they are nothing like the monolithic concentrations of economic power they were in the prewar days.

Japan's rise from the ashes is instead attributable to two factors: The economic framework provided by the occupation forces, and the hard work and resolve of the Japanese people in filling that framework. One can see the old standbys of hard work and diligence in this ressurection. Perhaps the failure on the old government's part that was World War II encouraged the small entrepreneurs to embrace this change more wholly than their zaibatsu big brothers. While the breakup of the zaibatsu reduced its component families to moderate affluence, the lower echelons of business felt Japan's defeat far more. Theirs were the sons who died, and theirs were the houses that were ravaged. Perhaps this contributed to a mistrust of the symbols and ideals associated with the war. The supermarket owner we see in ``In the Realm of a Dying Emperor'' embodies this mistrust. Running a successful business, he does not want to see that which contributed to the suffering of his forebears venerated or celebrated. His business suffered because of his outspoken actions, but eventually rebounded. His attitude is probably not indicitave of the silent pragmatism that characterizes most modern Japanese, but it is a refreshing attitude, that might in and of itself show some kind of determination on the part of Japan's merchants to do the right thing--that is, brisk business.

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