An area that experiences alot of traffic and thus opertunities both in adverisement and commercial areas. These areas are of course more valuable for commercial development then lower traffic areas.

Also a title of one of the Make 7-up Yours commercials. This one involves placing a 7up vending machine in the middle of a highway because it was high traffic. Cars are forced to swerve around him and the machine. Eventually, the machine is destroyed.