"Heroin High" is a nickname given to Plano Senior HS and Plano East Senior HS in the city of Plano, Texas after the heroin outbreak in the mid-to-late 1990's and can be attributed to the increased media presence including spots on the Oprah Winfrey show, MTV, Dateline NBC, and various other national television media. 29 students from both schools were arrested for possession of heroin or distribution of heroin in a bust in March of 1998 known as "Operation Rockfest."