Helicopter Jelly ("
jello" to our North American friends), is a benchmark product of the rabidly Australian
Dick Smith Foods.
It was created as an Australian-made and owned alternative to the market leading once-but-no-longer-Australian brands Aeroplane Jelly and Cottee's Jelly.
At the time of writing (2001), Helicopter Jelly had recaptured 7% of the market from the globalised competitors.
Helicopter Jelly differentiates itself from it's competitors not only by being the only Australian-owned brand, but also by being made of higher quality ingredients, and by being packaged in an airtight sachet, which has a longer shelf-life than the traditional cardboard box.
Helicopter Jelly is available in six flavours: