A homeopathic headache remedy that has the most infuriatingly catchy and memorable advertisement. Probably the most effective ad I've seen for memorization while the least descriptive of the product itself. For the longest time I thought it was some sort of surreal advertisement for CNN HN. The ad has been called "Genius" by some, specifically by Seth Stevenson of Slate, who rated it as an A+ in his "Ad Report Card." Why 'Genius?' Because after hearing the ad on TV, you have been given the name of a headache medication and at the same time have developed a nasty headache.