Said to those who don't play by the rules acceded to by the group. The Good Guy or Bad Guy in this relationship depends on your own sympathies. It may well be the heroic oddball or lone wolf who receives the talking-to (think Cool Hand Luke or One Flew Over the Cuckoo's Nest), where the true lunatics run the asylum. Or it could be Theodore Kaczynski (an all-time real-life lone wolf) or Charles Manson (mesmerizing leper messiah). Sometimes it's better On The Bus.