Belgium's leading supermarket/hypermarket chain, formerly Grand Bazar, a subsidiary of the Biggs group, which also operates Pizza Hut and Quick burger franchises in the country adn the Brico (Bricobi in France) DIY stores..
Update: As of mid-2001 the Maxi-GB hypermarket sites have been rebranded as Carrefour
stores; not sure if this is a full takeover of the Biggs group or a sale of that side of the business. The GB brand and the red circle trademark which have graced cycling vests and football pitch advertising for many years live on only at the smaller Super GB franchise
, the normal form of initials
used for the forename Giambattista
(Giovanni Battista), "John the Baptist