The Fig Newton is a tasty snack that has been popularized by an ad-campaign claiming it to be a cake rather than a cookie.
A recent purchase of mine has proven, however, that Nabisco has forgotten its past or simply put a numbskull at the helm of the packaging department. The current packaging for an individually wrapped, 1 oz. newton clearly states in bold, black, all-caps lettering "FRUIT CHEWY COOKIE."
Personally, i like to see conituity between a consumer product's packaging and advertisments. My favorite leprechaun, for example, never took back that Lucky Charms are magically delicious.