An alchoholic drink, who's name translates as Elk Blood named after its deep red colour.

The Bottle
Elch Blut is supplied in miniature sized bottles with a silver label. The key feature is the large silver plastic Elk's head which sits over the cap.

The Drink
A strong (32% alchohol) drink whose main flavouring is cranberry juice. Other flavourings are added, and the spirit providing the alchohol is unnamed.
It has a similar harshness to whisky, but none of the bitterness.

Availability
Sweden and Ikea.