Term coined by the Future Sound Of London and their related media unit Electric Brain Violence. The term is used to describe the music movement of which they are a part.

FSOL speak of the downfall of rock and roll idolatry; the removal of the rock star. They perform this by keeping a nearly invisible profile. Photographs are rare; live performances are transmitted to the venue by ISDN. A case of preaching to the choir, since their music is way too weird to attract casual listeners. Still, a noble cause.

Techno as a movement contributes to this mystique. The Electrifying Mojo, an incredibly influential radio DJ, managed an entire career without being photographed. The label Underground Resistance has the anonymous artists Drexciya and the Martian, and UR itself has never disclosed an official list of members. Mad Mike Banks also has never been photographed. Basic Channel, Dopplereffekt, Japanese Telecom, all faceless.