For a time in the late 1980s
and early 1990s
, there was a phenomenon known in business-watching circles as "The Blade Runner Curse." It arose from the particular companies that had their logos
prominently displayed in the Ridley Scott
film Blade Runner
. Over time, many of these companies failed or sank into obscurity
, with a few notable exceptions. Here's a list of some of the companies to appear in the film:
The big victims of the curse were Atari and Pan Am; they had their logos most prominently/frequently visible in the film. Coke is obviously doing fine. TDK and Koss, while still around, don' t have nearly the presence (American market, at least) that they did when the film came out. I don't know if Jovan is still around (parfumier) but I haven't seen anything from 'em recently. There are others; these are just off the top of my head.