Ah, Baby Cham. Now there was a drink for the luvverly laydeez in the white high heels. Well, it was, back in the old days before alcopops and hooch. Back when nice girls didn't drink beer but a little bottle of sophistication, all fizz and sparkle of under blue-painted eyes was just the ticket for a friday night.

Obviously, it gained a cheesy reputation after some years. There was a brief stab at re-branding, with a series of ads featuring big burly tough guys walking into pubs and announcing "I'll have a Baby Cham" (setting off an "I'm Spartacus" round of agreement with everyone rushing for this drink). But, it's faded to obscurity and irony now, and the little leaping cartoon faun on the bottle must be dying of loneliness.

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