Ah, Baby Cham. Now there was a drink for the luvverly laydeez
in the white high heels
. Well, it was, back in the old days before alcopop
s and hooch
. Back when nice girls didn't drink beer
but a little bottle of sophistication
, all fizz and sparkle of under blue-painted eyes was just the ticket for a friday night.
Obviously, it gained a cheesy reputation after some years. There was a brief stab at re-branding, with a series of ads featuring big burly tough guys walking into pubs and announcing "I'll have a Baby Cham
" (setting off an "I'm Spartacus
" round of agreement with everyone rushing for this drink). But, it's faded to obscurity
now, and the little leaping cartoon faun on the bottle must be dying of loneliness.