Ameritrade is an online
brokerage house that allows Internet
savvy consumers the ability to open up an online
bank account that can be used in order to easily
trade and manage
stocks. Ameritrade gives the
white collar business man an easy outlet to trade multiple times per day (otherwise known as
Day Trading) or an outlet to trade whenever the person wants (Medium to
Long-Term Investing).
Ameritrade offers its customers an
Apex level of performance known uniquely as
Ameritrade Apex which provides the customer with dedicated service, support, free tools, and 25%
discounts on pay services. In order to be an Apex member you must have a $100,000
portfolio or trade an average of 10 times per month.
Recently,
Ameritrade acquired
Datek, a former online brokerage house, making them the second largest online brokerage firm next to
Etrade. The acquisition of Datek gave
Ameritrade an assortment of new tools and most importantly a tool called
Ameritrade's Command Center. The
Ameritrade Command Center is a window which allows a person to see streaming quotes, news, thier own portfolio, and the ability to trade all from one window. The Command Center is an extremely valuable tool to someone involved with
daytrading, and the Command Center has given
Ameritrade a good jump on the competition.
Personally, I've had experience
day trader as an
Ameritrade Apex user and the service, speed, and tools offered by Ameritrade are excellent as well as their low
commission costs.