Okay, so here's what I don't get: Advertisers, scum that they usually are, are nonetheless always in search of catchy, sensationalist language that nonetheless makes the greatest possible impact within very strict rules of brevity.

I've seen an advertiser smart enough to at least use an existing poem in a commercial once--that was the Road Less Travelled commercial, if you remember it. But when Microsoft needs short, memorable, and vivid wording for something, what do they do? They hire some dipshit in a five hundred dollar suit to come up with "Where do you want to go today?"

And meanwhile, poets are mastering their arts all over town with no corporate affilitation, poets who'd revolutionize your marketing campaign if you bought them a pack of Camels. I mean, sheesh.

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