ABC Weekend was an
ITV company operating in
the Midlands and North at weekends (obviously). The company was an offshoot from
Associated British Picture Corporation, and was owned by one
Howard Thomas.
ABPC at first vehemently opposed
commercial television in
Britain-they owned the
ABC Cinemas chain, and firmly believed that television would draw revenues away from said cinemas. However, once the
Kemsley-Winnick group pulled out of their promised franchise because of
financial worries (and their eventual collapse), ABPC adopted the "
If you can't beat them, join them" attitude and became a
contractor,
signing on the dotted line one day before ITV's
London opening. By 1965, ABC Television contributed about two thirds of ABPCs overall
profits.
ABC is/was held in high regard for its commitment to highbrow programming, and also its classic productions such as
The Avengers and
Armchair Theatre, and also its
idents and other
presentation.
Eventually, ABC was asked to become part of a new group to hold a London weekday contract, along with
Rediffusion. This new group was
Thames Television.