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ending prices with 99 instead of the next dollar
created by
RimRod
(
idea
) by
RimRod
(5.6 hr)
(
print
)
?
(
I like it!
)
Wed Jul 12 2000 at 12:32:18
The shrewdest and longest
advertising
ploy
in
world history
. Plays off the fact that the human
brain
interprets 99 cents as being significantly less than one
dollar
, and it's been proven that vendors can lower their prices by that one
penny
and show a
statistically significant
increase in
demand
.
Gas station
s take this to a high new level, as that "9" in the
corner
of the
price
on the
billboard
that no one seems to know the meaning of actually means nine-tenths of a penny.
printable version
chaos
Those stupid ad execs who make every price end in 99
99 Cent Coin
Prices should have no more than 2 significant digits
Assimilate your attractive cousin into Everything
The Art of the Chapbook
gas station
carryout boy
Some of our best friends are three minutes long
muse
Advertising
statistically significant
Milliways
Blaxploitation
blue goo
catchphrase
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