Population statistics, such as income, purchasing habits, age;
as, Demographics showed that the area could not support a new restaurant.
Greek demos (people) and graphein (to write).
A concept popular among advertising executives. Based on the mistaken
assumption that if you play Spice
Girls at 4:40pm on Wednesday then
males 18-24 will purchase a carbonated
soft drink advertised immediately after
the song.
Demographics group people according
to likes, income and political
affiliations among other things. See
also: Social Engineering | 
