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counterculture

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(idea) by Sarka (7.9 y) (print)   ?   (I like it!) Sat Aug 19 2000 at 23:48:32

Everything these days is branded: company logos cover everything. Kids these days rate cool by what brands you're wearing and where you shop. We no longer have a counterculture but an over-the-counter culture, and all the alternatives - hippy festivals, etc - are beginning to look just as branded. Orange sponsored this year's Glastonbury Festival, which used to raise money for CND (the Campaign for Nuclear Disarmament). I am an art director and come up with branding for companies, which is increasingly drawn from so-called alternative culture sources. For example: our last three ads used the Propellerheads, the Prodigy and Amon Tobin(a Ninja Tune artist) These guys earn stacks off corporate advertising: music, formerly seen as a tool for rebellion, is now using the semiology of rebellion to sell itself. I wonder if there is any real rebellion left? And if so, what forms it might take? How do we subvert the subversion of our subversiveness? Is every idea we come up with, in the end, doomed to be sold out?

(idea) by prole (2.9 d) (print)   ?   (I like it!) 1 C! Sun Aug 20 2000 at 0:45:36

that's the nice thing about corporate culture: it denies its past or, at the very least, filters it extensively. and, of course, what's old is eventually co-opted by the present mainstream and dubbed retro. a cool alternative becomes that when it is an act of choice, people consciously ignoring the accepted standards of 'coolness' and marking themselves as different, but doing so with a vengance. and mostly, such fringe cliques remain as merely inside jokes in the eyes of society. but occasionaly, if they are accessible enough, the mainstream begins to copy them. this is only to be expected. people used to beat up punk kids; now frat boys and high school football players listen to blink182 and call it the same thing.

the secret of subversiveness is the same as it's always been - eschew what's popular, do something opposite. express disdain for the mainstream. be elitist underdogs.

people who used to have street cred will get rich and famous, 'all the great themes will be used up and turned into theme parks.' that's the way it goes. it doesn't mean that alternative culture dies. new subcultures merely replace the old. as the world gets more connected, the cycle speeds up and things go in and out of style faster (read: swing dancing). but if you look at the world's history, it always seems to work the same way.

(idea) by Tem42 (1.1 wk) (print)   ?   (I like it!) 1 C! Thu Sep 26 2002 at 1:57:32

A counter-culture is a group that has values, beliefs, interests, or etcetera that conflict with the values (etc.) of the larger culture that that group is in.

These can be people who are gay, hippies, punk, goth, members of street gangs, pacifists, KKKers, or any of a hundred-thousand other interacting populations. Counter-culture is often used to imply that something is wrong with these people, but as a sociological term, it just means that there is some (important) aspect of their life-style that the larger culture disapproves of.

All counter-cultures are subcultures, but not all subcultures are countercultures. ('College students' are a subculture, but most would not consider them a counterculture)

Often 'counter-culture' will be used to refer specifically to the movement of youth in the 1960s away from traditional values, characterized by being anti-authoritarian, anti-war, pro-environment, pro-feminism, pro-drugs, the primary movers of the sexual revolution, and big on rock and roll. This is really only one of many counter-cultures.


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