The Australian Women's Weekly

(thing) by Mardy Sat Sep 06 2003 at 3:15:40
The Australian Woman's Weekly is Australia's leading magazine in terms of circulation, targetting the 25-49 year old female demographic. First published in 1934, the magazine typically carries unchallenging articles on fashion, homemaking, cooking, cute children, dumb husbands, astrology, gossip and a few large crosswords. The Australian Woman's Weekly is owned by Australia's richest man, Kerry Packer, Rupert Murdoch's former sparring partner in Australian media.

The magazine is in fact a misnomer as it is now published as a monthly. The most obvious title to rename the The Australian Woman's Weekly to was probably regarded as too gauche by a focus group.

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