The lowest rung on the breakfast cereal nutritive claim ladder. Conspicuous for its almost total lack of meaning.
During the wild, unregulated 70's and 80's, the USDA allowed even Cookie Crisp to market themselves as part of a "complete" or "balanced" breakfast (the insulin and defibrillator must have been concealed behind a milk carton).
In these grim days of litigation, the USDA now requires that breakfast cereals reach a certain threshold of nutritive value before they can make claims about being good for you.
Less-nutritious cereals are now forced to bottom feed for respectibility with the unforgivable adjective "good". | 
